YUHL JUNG - "Waterfall" S/S 2016

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Born in Korea, raised in different parts of South America, creative director Moon Kim had studied Psychology until he enrolled at Parsons The New School for Design in search of something closer to his heart. Three years later he moved to Paris to finish his studies at Studio Bercot. During his years of experience, Moon Kim worked in different fashion houses, while at the same time building up an idea and creating message he wanted to share through his own label. YUHL JUNG is his way of communicating and sharing these messages in a more accessible form, fashion, which upholds the path to a greater awakening, both for him and for those who wear it. The label name YUHL JUNG actually means  ‘a clear flow like water.’
Waterfall by YUHL JUNG is perfection of stillness and beauty of the minimalism. The folds and layers of materials create optical Illusions, making us focus more... to think what is beneath the surface. Color palette is monochrome with shades of blue, styled to represent reflection of the light on the water.

"The Waterfall seems to endlessly flow
day and night, without an end nor beginning.
But how could there be an eternally flowing Waterfall
if not for the sacrifice of ephemerally falling water drops?
So does our Universe flow,
without an end nor beginning.
And our ephemeral stay of Earth
makes this Universe flow."

Reference: YUHL JUNG, StealthProjekt


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