Au Courant, the French word meaning “in the current,” is the independent namesake brand by Chaz A. Jordan. Dissatisfied by the commercial offerings of many labels, Au Courant was formed in 2011 as a personal artistic endeavor. Au Courant has quickly gained an international cult following amongst clients, buyers, celebrities and stylists alike from North America, Europe, and Asia.
The label bridges the gap between avant-garde fashion, street culture and the ever changing display of individualistic style by digressing from “fashion seasons” to the adaptation of an ongoing design approach—when inspiration strikes, inspiration is designed.
Having cemented its posture as one of the top up-and-coming couture labels, Au Courant continuously blends elements of avant-garde fashion with the functionality and discipline exhibited in the wardrobes of the Far East. Loose silhouettes, leather trims, and glistening zipper contrasts create a deep catalog of timelessness. Au Courant redefines 'solid,' recreating classic concepts with an immense focus on quality and craftsmanship. It's a true embodiment of the streets, and a fresh take on the aesthetic side of the fashion spectrum. Seasonal lines transition from breezy basics to complex dissections, breathing life from the intricacies of the designer's vision directly into your everyday.
References: Au Courant PARIS
The label bridges the gap between avant-garde fashion, street culture and the ever changing display of individualistic style by digressing from “fashion seasons” to the adaptation of an ongoing design approach—when inspiration strikes, inspiration is designed.
Having cemented its posture as one of the top up-and-coming couture labels, Au Courant continuously blends elements of avant-garde fashion with the functionality and discipline exhibited in the wardrobes of the Far East. Loose silhouettes, leather trims, and glistening zipper contrasts create a deep catalog of timelessness. Au Courant redefines 'solid,' recreating classic concepts with an immense focus on quality and craftsmanship. It's a true embodiment of the streets, and a fresh take on the aesthetic side of the fashion spectrum. Seasonal lines transition from breezy basics to complex dissections, breathing life from the intricacies of the designer's vision directly into your everyday.
References: Au Courant PARIS
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