The innovative design of the Ukrainian brand DZHUS never
ceases to surprise and amaze me. The concept of the brand is based on
the interaction and transformation, as well as functionality.
Comprehending metaphysics of the form and its antipode, volumes and
silhouettes, voids and surfaces, contours and textures, the designer,
Irina DZHUS explores the possibilities of interaction of the surrounding
space's constitutive parts, from which her experimental constructions
derive.
Collection for Spring / Sumer 2017 is symbolically called "Carbon"; color black that dominates DZHUS' collections. The entire process of mining carbon, the workers' rigid routine, uniforms and stern industrial constructions have inspired the surly, utilitarian leitmotif of the designs. Straight and sharp lines, and delicate shadings, have embodied in contoured edges and sheer textures of the monochrome garments, making atypical but wearable avant-garde pieces.
Collection for Spring / Sumer 2017 is symbolically called "Carbon"; color black that dominates DZHUS' collections. The entire process of mining carbon, the workers' rigid routine, uniforms and stern industrial constructions have inspired the surly, utilitarian leitmotif of the designs. Straight and sharp lines, and delicate shadings, have embodied in contoured edges and sheer textures of the monochrome garments, making atypical but wearable avant-garde pieces.
"Carbon is ashes, which will remain when we are gone, as a symbol of life’s fragility and the eternal cycle of nature."
DZHUS
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