Alice Auaa - A/W 2013-14

Yasutaka Funakoshi is name behind Japanese Gothic Lolita fashion label and clothing brand Alice Auaa founded in 1993 in Kobe, Japan. At the beginning brand was mostly known to the underground scene by making clothing inspired with a combination of punk, new wave, and Gothic. In 1995, the Alice Auaa got a deal with band L’arc en ciel to promote the brand further. In 1997, after shop in Kobe got closed, brand got renamed as “Alice e laboratory” and moved to Osaka where the first “Alice Auaa” shop opened. Years of following this brand one is for sure... huge progress has been made and it's growing every single day. Also, Alice Auaa is becoming one of leading gothic-lolita brands in the fashion industry.

References: Alice Auaa, Virtual Japan and Fashioni sing