Bumsuk Choi is the name behind the menswear label General Idea. His passion for fashion started when he was 16 and he began to design clothes at Dongdaemun, one of the most popular fashion districts in Korea. Today his name became famous among avant-garde army and unique styled people. Collection for Fall/Winter 2014/15, presented on NYFW was hard not to notice. Quilted crop pants, neoprene hooded jackets and bombers, military boots, leather skirts... Inspiration is drawn from casual and everyday wear, combined with edgy/punk(ish) style and set in near future. Korean designer for sure went step further in creating this collection.