During Paris Fashion week I had a chance to meet and have a chit-chat with designer of VAVA eyewear and hear the story of design and inspiration directly from designer himself.
Whole concept is based on post-industrial society, iconic cities like Detroit and Berlin, and belief of belonging to a post human age.
Cities Detroit and Berlin, both, symbolize the cultural and economic domination, as well the collapse, and rebirth of society. During the collapse the population drastically decreased and those who stayed found a way to re-invent way of communication with the world, and finding alike minds. One of the ways was through the music, which plays important part in VAVA's design and inspiration. Creation of Techno cities, creation of the future, where technology would emerge as the salvation.
Geometric shapes of VAVA eyewear are influenced by the Bauhaus and minimalism. With a retro touch, and design of tomorrow, they show us a future from VAVAs perspective.
White label (simplicity, cleanliness, purity) and Black label (darkness, decay, underground). Cubes, circles and cylinders. Bits and bytes.
"Within these borders the future reality lies."
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