Irina Dzhus - A/W 2012-13

DZHUS conceptual wear brand was founded in 2010 by a young Ukrainian designer Irina Dzhus. The brand’s design concept is based on interaction and transformation of construction modules in order to create new aesthetics of the form – avant-garde and virtually archetypical at the same time, categoric but variable.
An A/W 2012-13 collection, Technogenesis is about regeneration of the anthropogenic civilisation's destructive priorities into a virtually new transmarginal existence - an image of the 'postapocalyptic archangel', as the quintessence of restructing and modification of consumeristic society's value categories in order to create the postutilitarian aesthetics. The idea of diverse use of prototype design modules has incarnated in transformer garments. Traditional textiles are combined with industrial materials. Monochrome colouring accentuates structural design of the items.

References: NJaL


  1. The sculptural pieces are amazing. Thanks for highlighting her work. Also Happy New Year to you!

    1. Thank you very much. I am glad you like it. And Merry Christmas and Happy New Year to you too. :)