OVKLAB - "I Wanna Be Your Dog" S/S 2017

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From its foundation until today, streetwear brand OVKLAB is inspired by rock & metal music and its culture. Their idea is to combining old subculture style with today's hi-street one.

"I Wanna Be Your Dog" is the name of OVKLAB Spring/Summer 2017 collection inspired by the legendary Proto-Punk band “The Stooges”, based on the band’s concise, repetitive, rugged and raw music style, and of course Iggy Pop’s intense, instigating body languages; physical, twisting, distorting, howling, primitive, raw, hermaphrodite-ish.
The collection uses vintage pieces as base silhouettes to deconstruct, and recreate with motif patterns, repeated graphics, purposely reverse fabrics and parts to portray Iggy’s performance style and body languages.



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