We all know the basic function of the clothing, but Dutch duo wanted to create something more... A clothing that helps you protect your 'personal data.'
KOVR (pronounced cover) is an ongoing project of designers Marcha Schagen and Leon Baauw. The name comes from Esperanto, created to be an easy-to-learn, universal language with a goal to put aside political and cultural differences and enhance communication transparency.
Main inspiration for this type of fashion came after Leon started the project while researching surveillance systems in the city of Rotterdam.
"We live in a time when technology and personal privacy are sometimes at odds. Your passport contains a chip full of data about you. Your smartphone knows your every move. Your PIN payment card works contact-free. And your newly purchased clothing comes with an RFID sticker capable of transmitting your location. These are just some of the ways you can be traced."
The fabric they use blocks every signal, leaving the user to be in charge of their own data and therefore privacy.
"We use metal-containing fabric in all of our products. Multiple layers of nickel, copper, and polyester provide full protection for your information. Jackets and bags feature technology that blocks every in- and outgoing signal, making it impossible to access your personal information."