We
all know the basic function of the clothing, but Dutch duo wanted to
create something more... A clothing that helps you protect your 'personal data.'
KOVR
(pronounced cover) is an ongoing project of designers Marcha Schagen
and Leon Baauw. The name comes from Esperanto, created to be an
easy-to-learn, universal language with a goal to put aside political and
cultural differences and enhance communication transparency.
Main
inspiration for this type of fashion came after Leon started the
project while researching surveillance systems in the city of Rotterdam.
"We
live in a time when technology and personal privacy are sometimes at
odds. Your passport contains a chip full of data about you. Your
smartphone knows your every move. Your PIN payment card works
contact-free. And your newly purchased clothing comes with an RFID
sticker capable of transmitting your location. These are just some of
the ways you can be traced."
The fabric they use blocks every signal, leaving the user to be in charge of their own data and therefore privacy.
"We
use metal-containing fabric in all of our products. Multiple layers of
nickel, copper, and polyester provide full protection for your
information. Jackets and bags feature technology that blocks every in-
and outgoing signal, making it impossible to access your personal
information."
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