Established in 2013, 3.PARADIS is an innovative and trendsetting luxury ready-to-wear brand founded by designers Emeric “Rico” Tchatchoua and Raymond “Samuray” Cheung.
After a trip around Europe in 2013, the two designers decided to introduce their approach and passion for fashion and art to the world through the luxury ready to wear label 3.PARADIS by deconstructing traditional ideas and reinventing conventions in menswear with no boundaries, no rules, no conventions.
Growing up and living in different parts of the world, such as Paris, London, Hong Kong and Montreal, has certainly contributed to 3.PARADIS design approach largely inspired by European and Hong Kong’s lifestyle and street culture. Through fashion, they express their creativity, their thoughts and vision of the world of today, their trill and fear. They call themselves “Street Visionary”.
Their avant-garde design and minimalism with a subtle touch of madness will mark a turning point in the evolution of menswear.
After a trip around Europe in 2013, the two designers decided to introduce their approach and passion for fashion and art to the world through the luxury ready to wear label 3.PARADIS by deconstructing traditional ideas and reinventing conventions in menswear with no boundaries, no rules, no conventions.
Growing up and living in different parts of the world, such as Paris, London, Hong Kong and Montreal, has certainly contributed to 3.PARADIS design approach largely inspired by European and Hong Kong’s lifestyle and street culture. Through fashion, they express their creativity, their thoughts and vision of the world of today, their trill and fear. They call themselves “Street Visionary”.
Their avant-garde design and minimalism with a subtle touch of madness will mark a turning point in the evolution of menswear.
Source: 3.Paradis
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