PARKCHOONMOO - A/W 2015

Fashion designer Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO. Subsequently, she launched her eponymous line, PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, her designs have become iconic of a modern, architectural and yet fluid style.

Reference: PARKCHOONMOO