Akedo !

Not so long ago I came across this amazing team of people from Johannesburg and their collaboration in making the latest addition to the online shopping in South Africa. Their team consists of a group of young designers such as: Akedo, Anmari Honiball, Blanc, Jenevieve Lyons, Lumin, Me.Plus.One x Jana+Koos, Oath, Rayne, Samantha Constable and Vuuren. By presenting their own ideas and visions through minimal concept they are trying to combine fashion and art in creating innovations.

"AKEDO gets you. We do. We understand that you have a quirkiness inside you that needs to be expressed. We are not loud or crass in our individuality but through subtlety and sophistication we embrace you.
AKEDO doesn’t judge. We intend to create clothing that allows you to be who you are. We are unpretentious and our strength is in the vulnerability and honesty of our style.
AKEDO is a step to the left. And like most people, a tad off center in our thinking. We are different, not for the sake of it but because we believe that in everyone, is that little bit of peculiar. We’re all a bit AKEDO."

References: Akedo