Whatever - "Grace" S/S 2013

WHATEVER is Ukrainian-Russian label that was launched in July 2010 with first cooperation of designer Alexandra Burzum and art-director Sheina Miretskaya – “Intro” collection and promo video with participation of Ukrainian leaders of fashion and art. In creation of collections there are using only natural fabrics and fibers - wool, cotton, silk, natural strain of which emphasizes the style of models. WHATEVER is the conceptual niche label for people who are free from fashionable clichés and stereotypes of society. Designer focuses in his work on concept of clothing not represented on local markets. Most of models are unisex.

References: WHATEVER