Friday, January 27, 2017

OVKLAB - "I Wanna Be Your Dog" S/S 2017

From its foundation until today, streetwear brand OVKLAB is inspired by rock & metal music and its culture. Their idea is to combining old subculture style with today's hi-street one.

"I Wanna Be Your Dog" is the name of OVKLAB Spring/Summer 2017 collection inspired by the legendary Proto-Punk band “The Stooges”, based on the band’s concise, repetitive, rugged and raw music style, and of course Iggy Pop’s intense, instigating body languages; physical, twisting, distorting, howling, primitive, raw, hermaphrodite-ish.
The collection uses vintage pieces as base silhouettes to deconstruct, and recreate with motif patterns, repeated graphics, purposely reverse fabrics and parts to portray Iggy’s performance style and body languages.


OVKLAB
 
 


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