Avant-garde: Comme des Garçons

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Since a few months ago, in store located in center of Belgrade can be found perfumes of famous brand Comme des Garçons. The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. At first place Comme des Garçons was designing women's clothing and at 1978 added men's line. 1981 brand line was presented in Paris and after that was usually called "Hiroshima chic". In 1994 first fragrance was released. And still today Rei Kawakubo and Comme des Garçons stands for unusual, anti-fashion and demonstrative elements that can be found, aswell, in their perfumes.



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